Mastering Real Estate: The Pre-Listing Packet Advantage
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In this riveting episode of Brandon Mulrenin's real estate adventures, he unveils the secret weapon that has catapulted his success to new heights: the pre-listing packet. This ingenious strategy is not just about sending out fancy materials; it's a game-changer that transforms how clients perceive him. Brandon's mantra is clear: clients don't just listen to what you say, they feel how you make them feel. By investing in this pre-listing packet, Brandon sets himself apart from the competition, creating a moat of unparalleled service that rivals Amazon's stronghold in the business world.
The pre-listing packet isn't just a bunch of papers; it's a carefully crafted arsenal designed to win over clients before the first handshake. From a personalized letter exuding appreciation to detailed insights on the competition, Brandon leaves no stone unturned. He even includes homework for sellers, ensuring they are well-prepared to showcase their property in the best light. And let's not forget the pièce de résistance: a professional resume presented in a magazine format, showcasing his expertise in a visually stunning manner.
Brandon's approach isn't about begging for listings; it's about creating a mutually beneficial partnership based on trust and value. He urges agents to focus on actions rather than empty promises, showing clients why they should choose you instead of just telling them. By investing time, energy, and resources into a pre-listing process, agents can significantly increase their chances of winning listings and building lasting client relationships. So, buckle up and get ready to revolutionize your real estate game with Brandon Mulrenin's groundbreaking pre-listing packet strategy.
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Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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Viewer Reactions for How I win 90% of the listing appointments I go on
List of items included in the packet at 6:00 mark
Comment on the Escalade interior
Request for explanation on the resume for new agents
Inquiry about booking appointments and touring competition
Asking for an example of what to talk about in the short video
Concern about time consumption in Houston market for hand-delivering pre-listing appointments
Curiosity about the content of the book and where to order it
Inquiry about the cost of the materials
Request for a course on setting up the listing package
Question on where to create a listing package like the one shown
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