Real Estate Lead Generation Strategies for Agents
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In this riveting video from Brandon Mulrenin, real estate agents are taken on a wild ride through the treacherous terrain of lead generation strategies. Picture this: agents stranded in a desert of client drought, desperate for an oasis of new leads. Mulrenin promises a solution to this parched predicament, unveiling a roadmap to lead abundance that will make your head spin faster than a Bugatti Veyron.
The first strategy, paid inbound, is like revving up a Ferrari on the open road of geographic farming. It's a high-speed chase for prospects to dial your number, but beware - it's a long-haul race with a 12-month pit stop before you see any checkered flags. Low competition gives you a clear road ahead, but the high entry barrier demands a hefty investment of skill and capital. And don't expect a gold rush - the profit margin here is as thin as a racing slick on a hot track.
Enter the second strategy, paid outbound, a high-octane pursuit of contact information to kickstart conversations. It's like drifting through the curves of Google ads or Facebook paperclick, but buckle up for an 18-month endurance test before you hit the finish line. With low competition, you're in pole position, but the high entry barrier demands expert handling to navigate the twists and turns of follow-ups and conversions. And when it comes to profit, don't expect a podium finish - you'll be scraping the bottom of the barrel for every dollar earned.
Now, shift gears to the thrilling world of unpaid inbound, a content marketing rollercoaster that sends agents on a loop-de-loop of brand building. It's a high-flying act of creating captivating content to lure in clients like a siren's song. But hold on tight - it's a year-long ride before you soar to success. With competition as scarce as a parking spot at a rock concert, you'll have the spotlight all to yourself. But the high entry barrier demands nerves of steel and the patience of a saint to weather the storm of content creation. And when it comes to profit, this strategy is a cash cow waiting to be milked for all it's worth.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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